Top Makeup YouTubers

Fashion Blogger
7 min readJun 30, 2022

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YouTubers are no strangers to beauty products, but few have reached the status of top makeup influencers. YouTuber Jackie Aina, who served in the U.S. military, has 3.5 million subscribers and is known for her dope makeup tutorials and legit LOLs. She’s also known for her hot takes on diversity in the beauty industry. Here are some of the top YouTubers who make the cut.

YouTube veteran Jackie Aina

top makeup influencers

YouTube veteran Jackie Aina has earned the title of “Aunt Jackie” thanks to her extensive experience in the beauty industry. She has been posting makeup tutorials on YouTube for nearly a decade, and her many cool details make her a popular choice. In fact, her first video was the first in which she didn’t talk at all, and you can tell from that! But Jackie has since embraced her role as a makeup influencer, and her YouTube channel continues to grow in popularity. Originally from Nigeria, Jackie Aina joined the military after she dropped out of college to pursue her passion. She married at the age of twenty and divorced two years later. When she returned from the military, she began making YouTube videos about beauty products. In the meantime, she has partnered with brands like e.l.f. Cosmetics, Sephora, and Too Faced to produce exclusive makeup and skincare products for her fans. In addition to being a YouTube veteran, Aina is also a military spouse, and a former Army reservist, she holds the makeup industry to account. Her desk is covered in a camera, two ARRI lights, and a maze of cords. Other gadgets on her desk include an iMac, rose-gold-painted glass jars filled with makeup brushes, and the microphone she used for one of her most popular videos. While some may consider Aina a top beauty influencer, it is not a coincidence that she is a black woman. In fact, she shares many characteristics with the average woman, and she is an excellent role model for young women. Whether she’s a novice or an expert in makeup, Aina will help you look gorgeous! Aina’s tutorials are popular and her YouTube videos contain legit LOLs! Authenticity and honesty are two characteristics that set her apart from the rest of the industry.

Ingrid Nilsen

Ingrid Nilsen is a YouTuber and social media influencer who has been on the scene for over 10 years. She’s worked with CoverGirl and has been a guest on Project Runway. But her career in the media began much less glitzy, as she used makeup and video blogging to express her love of fashion and makeup. Today, she is one of the most popular makeup influencers on the web. With her makeup vlogs, Nilsen demonstrates the effectiveness of different products and discusses a variety of issues. She tests coverage, transfer resistance, and crease lines. Her active lifestyle, cystic acne, and natural look make her the perfect test subject for testing and evaluating different products. As a result, her vlogs are a helpful tool in your makeup research. Nilsen has also partnered with organizations like Do Something and U by Kotex to raise awareness about issues like period poverty and feminism. She launched a campaign called “Power to the Period” in which young people were encouraged to donate period products to homeless shelters. She also launched a social media campaign called “#TheirStory,” which asked LGBTQ youth to share their inspirational figures. The hashtag has garnered over 7 million views. Ingrid Nilsen has recently announced her retirement from YouTube in 2020. She plans to pursue other business ventures. Aside from her successful YouTube channel, Nilsen’s Instagram account has grown into 1.2 million followers. She’s even partnered with companies like CoverGirl and Bare Minerals. She’s now an executive producer for Oprah’s SuperSoul 100, a group of female celebrities who have influenced the makeup industry. Nilsen also shares tips on how to find the right products for your skin tone.

Jeffree Star

Growing up, Jeffree Star was already eyeing fame as a young boy. He worked on music videos and went to Hollywood clubs on weekends to meet celebrities. This led to contracts for makeup jobs in the homes of famous people. In 2006, he met singer Kelly Osbourne, who hired him to perform at the BRIT Awards. In addition, he freelanced for a makeup store called MAC Cosmetics. As a young child, Jeffree Star was already a beauty influencer, and began sharing his transformations on the internet. Although he had no plans of having a facelift, he has admitted to having a hair transplant. He also admitted to using lip fillers and liquid lipsticks to pump his lips. In addition, he has had plastic surgery to restore his thinning hair. Whether he did or not, Jeffree Star is clearly a makeup fanatic. Although the YouTube beauty guru has apologized for her racist behavior in the past, she has also been accused of manipulating Tati Westbrook and Shane Dawson. In her apology video, Star addressed allegations that she manipulated two men who have made millions of dollars using her influence. Jeffree Star has not responded to Insider’s request for comment on the allegations. The allegations are rooted in a racial bias that is present in Jeffree Star’s makeup business. In addition to his YouTube channel, Jeffree Star has an extensive Instagram feed that captivates her audience. Currently, she has 17.7 million subscribers and over 370 videos posted on the channel. Additionally, Jeffree Star has a 16.1 million Instagram following, and her posts have an average engagement rate of 3.6%. As a makeup influencer, she’s become a household name in the YouTube beauty community.

Nyane Lebajoa

South African born and based in London, Nyane Lebajoa is an Instagram sensation. She gained her initial fame for matching eyeshadow to her hair color and posting viral Reels. In addition to her social media presence, Lebajoa also creates wig inspiration videos. She began modelling at age 14 and gained massive social media following. Her brand, Temper, sells high-quality wigs and she collaborates with brands such as NYX Cosmetics and Temper Hair. While her Instagram page is full of pictures of herself with makeup on, she is also a model. This makes her a conduit for the magic she creates. She often wears simple and monochromatic looks, and her hair is always paired with her makeup. The Temper Hair brand, which she carries, also offers wigs for the model’s signature style. Besides the makeup, Lebajoa often goes makeup-free off-camera, which has caused curiosity among her followers. In response, she has said that she wouldn’t post any pictures of herself without makeup, but she does make sure to take photos of herself in natural light. The talented makeup artist gained her fame on Tumblr. She used the platform to share her makeup tutorials. She has almost 25 million followers on the social media platform. She has also garnered 45,000 followers on Twitter, where she shares her makeup tips. With so many followers on social media, Nyane is a must-follow in the beauty industry. If you’re wondering how to become a top makeup influencer, follow these women! Another social media star, Nyane Lebajoa, is a beauty influencer who has taken a step beyond blogging and vlogging to become a successful businesswoman. She also founded a wig company, Temper, which sells high-quality wigs for women. In addition to vlogging about the products she uses, she cultivates relationships with her followers, and responds to questions in comments and on her Instagram page.

Chantel Jeffries

Besides being one of the top makeup influencers, Chantel Jeffries is also an accomplished model, fashion blogger, and digital content creator. Born in California, she attended Massaponax High School and studied Fine Arts at Florida International University. She is a member of the Christian faith and possesses the birth sign of Scorpio. Her career in the world of beauty started at a young age and has now spread its wings to numerous countries. Model, dancer, DJ, and social media queen Chantel Jeffries is a famous face on the Internet. She has millions of followers on Instagram and has a huge fan base on social media. Aside from being a top makeup influencer, Chantel also models for major brands and shares photos from her travels. Her content has earned her more than 4.7 million followers on Instagram and a huge following on other social media platforms. The social media star Chantel Jeffries rose to fame in the mid-2010s after posting pictures of herself on Instagram. She was soon signed with the Wilhelmina Modelling Agency in Miami and has since featured in various campaigns and ads, including for the Good American Jeans line, which Khloe Kardashian started. Currently, Chantel Jeffries is a spokesperson for makeup brand Loreal and has appeared in numerous television ads and movies, including A Weekend with the Family and The Perfect Match. In addition to modeling, Jeffries is an active singer and songwriter. In 2018, she signed with Universal Music Group and released her debut single “Wait” featuring Vory. Her other singles include “Facts” and “Both Sides.” Her parents are unknown, but her younger sister, who is a top social media influencer, has been spotted with several celebrities, including Justin Bieber and Scott Disick. Despite her Instagram fame, Jeffries has a great sense of style and makeup skills. https://sosyos.com/top-makeup-youtubers/?feed_id=150&_unique_id=62bce913528f4

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